Impact Report

Inspiring students to Reach Higher

The Better Make Room campaign spurred Gen Z’ers to Reach Higher—to and through college.


students participated in College Signing Day


celebrity influencers spread the message at an exponential rate


enrolled for UpNext college application texting resources

1.6 billion

social media impressions


texts sent through UpNext

Inspirational Figures

Take this spirit and all this energy and bring it with you as you go on and go off and do great things. We will be watching you, hoping you come back and you share that energy and you give those gifts backs to your siblings, your community, to your neighborhood, to this country. We need you.”
– Michelle Obama

How We Helped

  • Branding
  • Design
  • Social Media
  • Media Relations + Partnerships
  • Community Engagement
  • Ambassador Programs
  • Experiential Marketing
  • Communications + Storytelling
  • Web Design and Development
  • Video Production
  • Media Planning
  • Advertising

Keep the impact going. Get involved to keep reaching higher.